THinkING: The Latest From Bozell

In This Issue

Defining the Antipreneur

Antipreneurs, like entrepreneurs, are business-minded professionals. The difference? Antipreneurs view entrepreneurs as part of the problem: Embracing everything that’s considered wrong with big business. They see themselves as more socially evolved than the typical entrepreneur. Thus, the more the capitalist boat is rocked, the more fulfilled the antipreneur becomes at the size of the waves they’ve helped create.

Traditional Media

It’s time to retire that term. What is “traditional” media anyway? Technically, it’s whatever existed before the advent of the Internet and the resultant explosion of new methods for reaching your target audience. So radio, out-of-home, print, newspaper and TV (both broadcast and cable) are all lumped together under the antiquated nomenclature that has come to be associated with stagnation and delayed reactivity. But if you really think that the culture-shaping multibillion-dollar media conglomerates have built their empires based on catching up and delayed response, you are seriously mistaken.

The College World Series Cinderella Story

Many people are still pinching themselves because 2008 turned out to be the year of the Cinderella Story — for both Fresno and Omaha.

Mobile Marketing

Mobile phones have long been a convenience for individuals; the ability to make phone calls, wherever and whenever the need (or in most cases, want) arises, has long been seductive to many. But as time and technology progress, the mobile phone is no longer just for making calls. Not only are our mobiles becoming an extension of our lives, they are coming into their own, their new features brimming with marketing potential — low-cost to utilize and high on return on investment. And with mobile phones predicted to reach 4 billion subscribers by 2010, this is a channel that companies can’t ignore.

Business Blogging

There are somewhere around 200 million blogs or weblogs online today. Some of these blogs are dormant, but many are alive with conversation. These conversations reach into every category of business and every aspect of life.

THinkING is a quarterly publication developed, written and produced by Bozell. As a creative marketing communications company, Bozell helps clients be more successful.

Bozell has offices in Omaha, Kansas City, and Little Rock.

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From Our Blog, MarketingInsideOut.com

Facebook Reject

Our agency is into social media. Our clients are trying new things every day. Our social media specialist encourages all of us to jump in with both feet. And pretty much everyone else here has long since made the plunge. So I decided it was time to give up the ghost ...

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Brilliant Bogusky Bashing Backfires or Bashing Brilliant Bogusky Backfires

It doesn’t matter. It all comes out the same. Don’t you people get it? There’s no point in bashing Bogusky – he is the goose that laid the golden egg. No matter what he does – brilliant or bullshit – it’s golden! Now everyone is up in arms about his ...

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Hey Pepto Bismol what were you thinking?

I’m a dog lover (ok more like fanatic) so I was naturally drawn to the new Pepto tv ad featuring the woman who’s sitting with her boxer sprawled across her lap while talking on the phone. It becomes clear, almost immediately, that she is talking to the Pepto Bismol “help desk” about Rex’s problem ...

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New Hershey’s Campaign is Pretty Sweet

Hershey began running a fun, entertaining campaign this week that will serve as an umbrella for the company's other top brands, targeting the 18- to 34-year-old demo. Arnold created the campaign. Via Ad Week

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Comic Sans To the Rescue

This College Humor video is probably only funny to those of us old enough to have worked with typography. I got a charge out of it. See more funny videos and funny pictures at CollegeHumor.

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