THinkING: The Latest From Bozell

In This Issue

Are You Jonesin'?

“Jonesers,” those born between 1954 and 1965, were sandwiched between the Baby Boomers and Generation X. America was exhausted by the intensity of the ‘60s and burned out from the impact of the Boomers. Collectively, we just weren’t ready for the idea of another generation. Even if there are 53 million of us.

Social Media: A Virtual Cocktail Party

We all know the feeling. You walk into a cocktail party, scan the room and everyone is a stranger. You tell yourself that your clients, colleagues or whomever you’re there to see will arrive eventually. Yet, how do you avoid looking like a wallflower or feeling out of place until they do?

The Future of Television Advertising

Everyone is worried about the future of television advertising. Lower ratings, spiking costs, and over-fragmentation are causing some advertisers to search for more integrated mediums. DVR and the ability to completely bypass commercials aren’t helping. More alternatives mean budgets get spread even thinner, often leaving a smaller percentage for the television piece of the advertising pie. So what is the television industry doing to stem the tide? More than you might realize.

Smartargeting: Making the Most of a Recession

To cut or not to cut, that’s the marketing question. During this recession many clients are evaluating every expense. Many may not realize that cutting your marketing budgets can have significant consequences, both now and in the long run.

The Cat & Mouse Game of SEO

Today’s best practices are outdated tomorrow. And the methods search engines use to rank results are constantly changing. It’s also a never-ending game of cat and mouse. As your competition adjusts their tactics to meet or beat yours, you have to be prepared to refine and change your approach.

THinkING is a quarterly publication developed, written and produced by Bozell. As a creative marketing communications company, Bozell helps clients be more successful.

Bozell has offices in Omaha and Kansas City

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From Our Blog, MarketingInsideOut.com

Missing the Ad Age Smalls

Oh damn, looks like I’ll have to miss Ad Age’s gala new Small Agency Awards event, I’ll be too busy focusing on the Small Penis Awards followed by the Tiny Tits Gala. What is wrong with them? Why do they think that any agency would enjoy being acknowledged as “Small”? Can they ...

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Ford leaving Chrysler, GM in its rearview

Is the lead headline in AdAge for March 9 & 16. And then they go on to analyze this phenomenon. Is it because there’s a “halo surrounding Ford for passing up federal funds being devoured by Detroit rivals”? Or is it because Ford is “building image in its marketing while others ...

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The Civic Project: Musical Road

Last night I saw a TV spot that seemed vapid and pointless. Something about driving and musical roads. I knew it was for the Honda Civic but it didn’t seem to be accomplishing anything. It hit me as a blatant waste of national advertising dollars in an economy where every dime should be used to ...

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I’m a Coffee Snob

There's nothing like a great cup of coffee. I prefer the stronger, more tart flavors, like some of those from Sumatra, Guatemala and a few from Brazil. After reading some online reviews, I recently ordered Hacienda La Esmeralda from Panama and while it was wonderful, at over $100 a pound, it's a rare purchase for ...

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PC premiered 40 years ago

That's right. 40 years ago today. Who knew? I certainly didn't. So I read this SF Gate story with interest. Think about it...40 years ago. Back when Gates was 12 and Jobs was 13. "The Dec. 9, 1968, unveiling of the primitive device with a mouse and interactive screen - in a now-legendary demonstration by its inventor, ...

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