THinkING

Consumer Purchase Decisions

Why do customers do what they do? What goes through someone’s mind when they’re thinking about a purchase? Why do people choose one product over another? These are all good questions. Customer and potential customer behavior is not an exact science. But we do know quite a bit about what makes them tick. And we certainly know the process they go through before they actually buy a product.

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The Power of "You"

The consumer is exactly what Alegent Health has built their entire approach to heath care around. As the largest health care system in Nebraska and southwestern Iowa, their approach has not only stayed true to their mission as a faith-based organization to always put patients first, but it also helps differentiate them from their two largest competitors.

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The Changing and Challenging Nature of Fundraising

The recession has taken its toll. In many ways. On all of us.

But one sector has been hit with a double whammy: non-profits. They’re faced with increased demand and decreased funding, all on top of a systemic change in the nature of fundraising. Hundreds of thousands of non-profits are now in competition for funds. In some communities, as many as five major organizations may be conducting campaigns at the same time. But is one cause more important than another? Absolutely not.

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Changing the Media Landscape & Consumer Behaviors: The Evolution of Media

Unless you’ve been living in a bomb shelter for the last 10 years, you know that the way people are consuming media now is completely different than it was 5 or 10 years ago. Consumers can now select the content and media channels they most prefer using devices across numerous technology platforms day or night. Face it, we rely heavily on technology in order to do most of our daily activities.

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The Good, The Bad & The Ugly of SEO via SMO

For years, search engine optimization has been a vitally important part of online marketing. After all, if potential customers can’t find your company they will never become customers. So with more than a trillion unique URLs available today, how do you best optimize your online presence with search engines?

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