THinkING
Wednesday May 28, 2008
Outsmart the Competition, Don't Outspend
Today, sophisticated marketing is more expensive, and it’s harder to reach audiences than ever before. The good news is that technology and the advancement of computer processing are providing more answers and a greater accuracy of data analysis to help keep costs down. Data contains many different forms that can be utilized to provide insight into a business or consumer. The key is making sense of it all.
SmarTargeting is Bozell’s in-house division that provides consulting and analytical development. Unique to this agency, SmarTargeting is a custom service that takes data and turns it into a useful format. SmarTargeting identifies trends within data that go beyond simple analysis. Through the use of over 230 lifestyle and demographic variables, SmarTargeting is able to identify key attributes of business process and target opportunities.
With this analytical information in hand, Bozell is able to shape all aspects of the marketing mix around the SmarTargeting component. This translates into a creative direction that will command the attention of the target audience. Specific figures reveal which outlets will be most effective when considering focus group information, and is critical to maintaining an effective advertising campaign.
SmarTargeting is a proven tool that combines intelligence, strategy and targeting. For our clients, this translates into prudent spending of their marketing dollars, so they may better learn how to serve their customers. The goal of SmarTargeting is to outsmart the competition, not outspend.
Jun 26, 10:23 PM
Dear Marketing Director,
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Sincerely, Al Novacek E-RevenuePlus